Let’s face it, the internet is flooded with self-proclaimed “gurus” promising the “secrets” to wealth and success. They flash their flashy lifestyles, expensive cars, and tropical vacations – all supposedly achieved through their “proven systems.” But here’s a funny thing: the truly wealthy players, the billionaires, are rarely seen peddling online courses or hawking self-help books. Why is that? Let’s expose the logic behind these fake gurus, many of whom ironically end up millionaires themselves (but not from their courses).
Let’s try to Understand through Billionaires vs Millionaires.
Different Levels of Wealth and Motivation
Billionaires operate on a vastly different scale than millionaires. Their wealth usually stems from groundbreaking innovations, ownership of large companies, or major investments. They are typically focused on scaling their businesses, exploring new ventures, and managing significant assets. Selling courses or books is not a primary income stream for them and does not align with their larger business goals.
Millionaires, on the other hand, often look for additional revenue streams. While they may have successful businesses or investments, selling courses and books can be a lucrative side business. These ventures can significantly boost their income without the substantial risk or investment that creating a new product or service might require.
Their target is audience and are ready to lower themselves to the get their hands on you. They would offer courses for 10$, 1$, 100$ what not. They want to play in volumes.
It’s not that these Billionaires weren’t Millionaires at one point in their career. But certainly they didn’t function like the way these Millionaires do now.
Credibility and Legacy
Billionaires often seek to build a legacy through their companies, philanthropic efforts, and innovations. Their credibility is tied to their success and the tangible impact they have made. Writing a book or selling a course can sometimes dilute this image, making them appear as if they are seeking short-term gains rather than focusing on larger, impactful projects.
Millionaires, particularly those who are still building their brand, may use courses and books to establish themselves as experts in their field. This can enhance their reputation and open up further opportunities, such as speaking engagements or consultancy work. Billionaires have a proven track record of building something substantial. But many of these millionaire course creators haven’t achieved true, sustainable wealth themselves. Their expertise lies in marketing and building a brand, not necessarily in the field they’re “teaching.”
90% of these Millionaires have never created a product or done any innovative. Rather they are all from a few usual streams like Real Estate Broker, Sales, Trading, Training, etc. Which is something, by which one doesn’t truly built wealth on. It’s nearly impossible to scale such business like Tesla, Facebook, Amazon, Nvidia. That’s where the difference is.
Market Dynamics and Audience
The target audience for billionaire insights is typically high-level executives, large investors, or policymakers who seek advice through private channels, exclusive interviews, or high-profile speaking engagements. These interactions are not only more exclusive but also more lucrative and impactful.
Millionaires target a broader audience, often aspiring entrepreneurs, small business owners, or individuals looking to improve their financial situation. This audience is more likely to purchase affordable courses and books, creating a sizeable market for such products.
They would lower themselves to keep criticizing your doings and ways of working, and would project themselves as a helper or assistant. They understand your vulnerabilities well, and would seek every opportunity to put a nail on it.
Exposing Online Fake Gurus
Many self-proclaimed gurus fall into the millionaire category and capitalize on the aspirations and dreams of their audience. They often use aggressive marketing tactics, showcasing luxurious lifestyles and promising quick riches through their courses and books. However, their wealth frequently stems more from selling these products rather than from the business strategies they teach.
These gurus rarely offer everything in their basic course. They create a cycle of “limited edition” bonuses, advanced programs, and mastermind groups – all at an additional cost. It’s a carefully crafted system designed to maximize their profits, not your success.
Billionaires, conversely, have little incentive to mislead others for profit. Their wealth and success stories are well-documented and verifiable, stemming from tangible business achievements. They don’t need to sell the “secrets” to their success because their primary focus is on growing their existing ventures or exploring new opportunities.
Focus on Value Creation
Billionaires are generally focused on creating value at scale. They invest their time in ventures that have the potential to revolutionize industries, improve lives, or address significant global challenges. The scale of their operations leaves little room for smaller-scale projects like selling educational products.
Millionaires, while successful, may not operate on the same scale. They often look for ways to leverage their knowledge and experience to generate additional income. Selling courses and books is a scalable way to achieve this, reaching a wide audience with relatively low overhead.
You’ll Never See Billionaires Running Ads
Billionaires seldom run ads on platforms like YouTube, and websites. Their status and influence are built on large-scale, impactful ventures that speak for themselves. They do not need to market educational products to sustain their wealth or credibility. There are hundreds of billionaires who aren’t in public figure, but still they never practice things to have a limelight on them.
Millionaires, however, frequently use ads to promote their courses and books. This visibility helps them reach a broad audience and generate significant income from these sales. The use of ads is a strategic move to tap into the aspirations of potential buyers.
Millionaires might have more flexibility in their schedules, and creating courses becomes a convenient way to generate income. Do you really think a well occupied wealthy person has time to do live coaching and live webinars? Unless it’s profitable for them. Remember, time is money, and for these gurus, your time (and money) is what they’re after.
Lack of Ostentatious Displays of Wealth
You’ll barely see billionaires driving or showing off their million-dollar cars, yachts, watches, or houses. They understand that true wealth and influence do not need to be flaunted. Their focus is on legacy-building and impactful ventures.
Millionaires, on the other hand, often showcase their wealth. They know what allures potential customers and target their vulnerabilities. Luxurious displays become part of their marketing strategy to attract those who aspire to a similar lifestyle. They rely heavily on their lifestyle to sell the dream. It’s all about the private jets, luxury cars, and staged Instagram stories. They focus on creating an aspirational image, not on providing valuable, actionable information.
Many Billionaires Don’t Give Relevance to Courses and Formal Education
Many billionaires emphasize the importance of building networks and self-education over formal courses. They value practical experience, mentorship, and personal growth. Their success stories often highlight unconventional paths and the significance of continuous learning through real-world experiences.
Millionaires, however, see selling courses and books as an extension of their brand. They package their experiences and knowledge into educational products that promise similar success to aspiring individuals.
